About Us

Sumaria is a customer-centric, talent driven organisation that puts the customer in the centre of all it's activities.

With operations in Mumbai, Thane & Bhiwandi, Sumaria is a retail chain for consumer electronics & home appliances with a commitment to growth and innovation.

Our employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, call centre and web site, product delivery and activities in the Indian community. Community partnership is central to the way we do business at Sumaria.


Since its inception in 1967, Sumaria has grown steadily and enhanced its business through inspired innovations. We're continually transforming into a dynamic, customer-driven, talent-powered company that focuses on enhancing our customers' enjoyment of technology. Like many companies, we come from humble beginnings. We've been challenged significantly from time to time and we've learned, changed and grown from each of these challenges. Today, Sumaria exclusively retails LG products with a commitment to growth and innovation.

Our employees strive to provide customers with superior experiences by responding to their unique needs and aspirations. This commitment to growth and customers has driven strong, consistent earnings growth. Retail is a business that requires constant innovation, new ideas, new ways to delight our customers and new ways to work together. To meet the unique product and service needs of our customers, our stores and operating models are being transformed to shift our focus from product-centric to customer-centric — a move that poises Sumaria to truly offer the entertainment and technology solutions that meet our customers' needs.

Prem Shah